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• Publications produced by the Office of University Relations
• Media/community outreach
• UNCW homepage

As a public university, UNC Wilmington uses staff-produced images of public campus life, events, ceremonies and other activities to advance the mission of the university.

All photographs created by the University Relations staff are the property of UNC Wilmington and are available for non-commercial use by UNCW’s students, faculty and staff and, with prior approval, off-campus media outlets and publications. Images should be credited as “Photographer’s name/UNCW” in all print and electronic publications.

University photography may not be used for commercial gain, sold in part or in total or used as stock photography. Prior approval from UNCW Photo Services is required before any photograph is digitally altered in a manner that changes its editorial representation. Digitally altered photos must also be clearly identified as “photo illustrations.”

The university photographer may refer other requests for photography to an approved freelance photographer. Such requests for freelance referrals can include:

• Events not promoted by the Office of University Relations
• Departments requesting photography for internal/ external publications or archives (e.g., brochures, newsletters, departmental web pages)
• Alumni, student, faculty and staff celebrations, including birthday and retirement parties
• Social and event photography, including photos presented as gifts
• After-hours and weekend events
• Department- or school-specific workshops, conferences and symposiums hosted on or off campus

Every image represents UNCW. Choose carefully. Less is more. One image with a strong focal point is more dynamic than several small photos grouped together.

Images that bleed (extend beyond the edge of the page) on all four sides are preferred on cover designs.

Use high-resolution photos required for detailed reproduction such as printing. Image resolution is the amount of detail an image contains. Photography less than 300 dpi (dots per inch) should not be used in print publications. Photos that are 72 dpi are suitable only for web use.

Do not change 72 dpi images to 300 dpi. Detail cannot be enhanced if it is already a low-resolution image. A 300 dpi image can be adjusted to a lower dpi, but the image will lose detail. Only resize and scale images using photo editing software.

Do not crop out important areas that destroy the image’s composition, such as the ornate columns.

Images should always be scaled proportionately. Do not stretch or squeeze an image to fit the layout.